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Baird Sees Pressure Coming For 30% Platform Royalty, Publishers To Benefit (EA) (ATVI) (TTWO) (ZNGA)

Baird analyst Colin Sebastian published a note with thoughts from E3 highlighting chatter about the platform owner's 30% royalty coming under pressure as anticompetitive concerns mount for Apple and others. Typically, companies such as Microsoft or Sony charge the publishers ~30% of the price of the title for the privilege of selling software to...

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