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CPIC 1.12
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6.40 -0.07 (-1.10%) ELY

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Stock Details

Last Trade:6.40 Change:-0.07 (-1.10%) Prev Close:6.47 Open: 6.39 Days Range:6.34 – 6.47 52 Week Range: 4.70 - 8.22 Volume:574635 P/E: N/A
EPS:-2.82

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Callaway Short

12/22/08 at 1:08pm by Steve DeVore

I have been selling golf expensive golf training products for the past 27 years. My proudcts have experienced every stock market trend since then. I can correlate my sales trends with what will happen in the high-end golf segment such as Callaway. Based on current trends my guess is that Callaway will report very weak 4th quarter results and will expereince declines in sale for the next 4 quarters. I project the stock will fall to about $5 per share in that time. What concerns me about Callaway is that they attributed negative 3rd quarter results to a negative consumer psychological environment due to the election--candidates knocking the economy for political gain. And, as such, the economy would rebound after the election and thus, after the election, they would be fine. Callaway missed the real cause of the downturn and as such could be caught with their pants down in the coming quarters. As such, I am shorting Callaway stock, betting on the $5 low.